I’m a Hoosier by birth and Bloomingtonian by choice. I’ve always loved cooking, and becoming vegan opened a whole new world to explore. I’ve decided to combine my interest in vegan cuisine and marketing to help local businesses offer vegetarian and vegan options to meet the growing demand with vegan business consultation. My goal is to provide you with a great return on your investment and bring new customers to your business.
Email me at jessika [at] jessikagriffin.com to start getting more customers.
Together we will….
Analyze
Analyze your current menu to see what is already veg-friendly and what can be easily modified.
Create
Using ingredients that you already have on hand we will create new and enticing veg-friendly menu items.
Explore
We will explore vegan food options that you don’t already carry to expand your offerings.
Educate
Employee training on the definitions of vegan/vegetarian, and how to meet customer’s requests.
Promote
Your new options won’t matter much if people don’t know about them! I will teach you how to market your veg options to get more customers.
Why Add Vegan Options?
The Vegan Veto
Will a group of 5 people, including 2 vegetarians and 1 vegan, choose to dine at your restaurant? Many dollars will walk away with the vegan veto. Read about it more at jessikagriffin.com/veganmenu
Mainstream
With influential figures like former President Bill Clinton announcing his enthusiasm for a vegan diet, and celebs like Justin Timberlake singing “Bring it on down to Veganville,” it would seem that veganism is entering the mainstream. – Huffington Post, Interest in Vegan Diets on the Rise
Health Trends
The appeal and potential for vegan products is expanding beyond the small group of people who avoid animal products for ethical reasons to include the much larger base of consumers seeking healthier, cleaner foods, according to an industry expert. – Food Navigator USA, Vegan is going mainstream, trend data suggests
The Death of Meat
Annual per capita red meat consumption in the U.S. fell 15% to 101 pounds in the past 10 years, according to the U.S. Department of Agriculture. It’s down by a third since the early 1970s, when per capita consumption was pushing 150 pounds per year. And the downward consumption trend could soon accelerate, with major negative implications for the meat industry. – Nasdaq, How The ‘Death Of Meat’ Could Impact Your Portfolio
Part-Time Vegans
More people are pledging to go vegan for seven or 30 days, according to the Vegan Society. There were 40% more people signing up to this temporary menu in the first two months of 2013 compared with the same period in 2012, it says. – BBC, The Rise of the Part-Time Vegans
Set up your free consultation.
Experience & References
I have worked with several local business owners, including….
Justin Loveless at The Chocolate Moose
Alicia Sweet, Co-owner of King Dough
Jane Kupersmith, Co-owner of Hopscotch Coffee and Rainbow Bakery
Tyler Henke & Forrest Fowler, Co-founders of Cowork Btown
I have worked in commercial kitchens since 2009, and have been an avid home cook since childhood. I continue my cooking education through the Rouxbe Online Cooking School. I have been vegan for 5 years and am well connected with the Bloomington, Indianapolis, and Louisville vegetarian and vegan communities. My experience in marketing has developed over 10 years with various organizations.
Vegan Business Consultation