Various food industries have been lobbying in Washington for a long time… it’s about time that plant-based foods get a seat at the table with their own trade group!
In March 2016 the Plant Based Foods Association launched and is on a mission to “ensure a fair and competitive marketplace for plant-based foods intended to replace animal products” (Food Navigator USA).
“The deck is stacked against plant-based foods because they cost more and people can’t find them,” Simon told Quartz. The new association, she says, is aimed at “leveling the playing field.” To do that, the organization will educate retailers and foodservice companies about these products. – Quartz
With more Americans looking to eat healthy foods, awareness of animal welfare growing, and increasing interest in fighting climate change, now is the time for the Plant Based Foods Association to shine. Continue reading →